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Who We Are - Prima

Who we are

We are a growing part of a bigger worldwide family.

100M

Shipments

450

Products

75

Years of experience

Founded in Melbourne in 2016, Prima PMI is the leading consumer imaging manufacturer in the Southern Hemisphere, ranging over 450 products and servicing multiple international brands with modern and innovative fulfillment solutions. We are owned by the Cohen Family, one of the largest mass customisation manufacturers in the world, and are part of the District Photo Group, which encompasses multiple other leading manufacturers around the world. By tapping in to over seventy years of global experience, technology, and expertise we can access the latest unique and exciting solutions for our clients, easily allowing them to engage locally and deploy globally.

Today we’re proud to say we’re the largest specialist print manufacturer and personalised product fulfiller in Australia and New Zealand, renowned for our quality products, efficient fulfillment, large volume capabilities, and end-customer satisfaction.

Why Us

The people behind Prima

Our technology is state of the art but if it wasn’t for the great team driving it, we wouldn’t be the successful business we are today. We knew we wanted to work differently from our competitors, so we looked far and wide for the people that could help us do it. We found young, hungry, adventurous and empowered individuals and together have created a unique business: it’s evident in the speed we move, how we constantly innovate, and how driven we are to succeed.

Life at Prima PMI

Strategic Partnerships

We have strong relationships with manufacturers, fulfillers, and suppliers all over the world. Our partners include:

Our Latest